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Shop Talk Blog

Visit NorthStar Direct's blog, where we answer your questions about the every-day technical jargon we use. We're here to help you.

Latest Post

CMYK — A brief explanation

You’ve probably heard of the acronym CMYK, but do you know what it stands for or how it works? CMYK is the printing process — also called process color or four color — that is the standard for printing full-color newspapers magazines and virtually all other commercially printed material. The acronym stands for the four [...]

Direct Industry News

Facebook Deep-Sixes Bing

The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.

The Busiest Mailing Day of the Year

USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.